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Creating a distinct brand identity for Singapore's youngest telco

We wanted an imagery that was distinctively M1, and found our answer in the brand’s logo. M1’s orange dot became a friendly bouncy ball that brought different people together. A project with Y&R Singapore for M1 Singapore.

 
 

Print & Publishing

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All City Development Limited Sg Credit Bureau Malaysia Delfi Chacha DARS Chocolate Entogenex Guinness Draught In a Can Hudson's Kellogg's L'Occitane Little Trees Pringles M1 Singapore Penguin Books Pintar Foundation Tata Pies The Star Golden Hearts Awards The Star Newspaper Van Houten 3Rituals
City Development Limited Sg Credit Bureau Malaysia Delfi Chacha DARS Chocolate Entogenex Guinness Draught In a Can Hudson's Kellogg's L'Occitane Little Trees Pringles M1 Singapore Penguin Books Pintar Foundation Tata Pies The Star Golden Hearts Awards The Star Newspaper Van Houten 3Rituals